Lawira Oetkur
Creative Director/Coach
Lawira is a seasoned force in the fashion industry with over 10 years of experience spanning runway, commercial modeling, and styling. Her career reflects a deep understanding of both the creative and technical sides of fashion, allowing her to move seamlessly between roles on and off the camera.
Beyond modeling, Lawira is an accomplished creative director, known for leading high-level productions with clarity, vision, and precision. She has a strong command of shoot management—from concept development and styling to coordinating teams and executing polished final results—making her a trusted presence on professional sets.
In addition to her work in modeling and direction, Lawira is the founder and operator of her own clothing line, where she brings her refined eye for design, fit, and storytelling to life. Her multifaceted expertise positions her not just as talent, but as a creative leader who understands fashion as a complete ecosystem.

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